E-commerce, SAMOS and Slovenia [SAMOS e-commerce LTD](/)Open main menu Search Services Pricing Resources Blog [ Login ](https://connect.samos-e.com/login) Slovenia, e-commerce and logistics ==================================== Did you know that Slovenia is the richest country of all the Balkans? ----------------------------------------------------------------------- But how does its e-commerce market compare and what’s the best way to send your parcels to Slovenia from the UK? Let’s find out. ![Bled castle, Slovenia](https://samos-e.com/build/assets/sl-D4yEI5dG.svg) Why ship to Slovenia? ----------------------- Slovenia, a nation with 2.1 million people, belongs to the Balkans region and is a Central European country. It is part of the European Union and the Eurozone. Slovenian is the officially spoken language, with most people speaking English as well. [1](#ref1) Conveniently situated between Hungary, Croatia and Austria, with access to the Adriatic Sea, Slovenia is on the route of major European roads. It is a crucial point in Europe’s logistics map. The economy is continuously growing and provides Slovenes with a good standard of living. You will find a highly skilled workforce, advanced IT systems and a well-developed road structure exists there. When it comes to e-commerce, Slovenes are ranked around 73rd in terms of the size of this market, which means it still has a lot of growth potential. - US$967.80 millions Revenue 2024 - 10.8% Revenue change The e-commerce landscape ------------------------- Online sales of consumer goods have grown substantially in Slovenia in recent years, as has the use of credit cards for over the counter and online transactions. Approximately 90% of Slovenians aged 10-74, as well as almost all companies with over 10 employees, have broadband internet access. According to recent statistics, more than 54% of Slovenian internet users make monthly web purchases, while the average amount per purchase has doubled. [2](#ref2) Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.78%, resulting in a projected market volume of US$1.45bn by 2029. [3](#ref3) By the end of this year, revenue in Slovenian e-commerce is forecasted to hit US$504m. Thanks to an annual growth rate at the level of 6.7%, the market volume may reach US$696m by the end of 2025. The biggest e-commerce market in Slovenia is Fashion. It generates 30% of the Slovenian e-commerce revenue. Then comes the Toys, Hobby & DIY sector (26%). Followed by Electronics & Media (23%). The last two are Furniture & Appliances (11%) and Food & Personal Care.[4](#ref4) Due to the increase in purchasing power, spending in the recreation sector has also increased. Opportunities --------------- Although Slovenes tend to prefer local brands rather than unknown, they do still buy from foreign companies. Germany is the country of preference and supplies Slovenia with US$ 5.01 billion in import products. Then it’s Italy with US$4.56 billion and Austria with US$2.67 billion. They are followed by China with US$1.75 billion and US$1.28 billion. Top five countries Slovenes import from (in Billion USD) ---------------------------------------------------------- In billion U.S dollars Logistics ----------- As mentioned earlier, Slovenia is a key country in European logistics. As a result, the level of infrastructure and quality of services is high. There are 700km of well-maintained motorways and more than 1,000km of trunk roads. Freight is still developing, but at a relatively high level. The rail links the Adriatic Sea and the landlocked Central European countries.[5](#ref5) Not forgetting Ljubljana International Airport, which is placed 25km from the capital city and handles passengers and cargo. There is also a Maribor Airport, which is mainly used for cargo handling. You can familiarise yourself with the weights and prices of sending a package to Slovenia using our helpful shipping rates chart: [ https://samos-e.com/pricing/samos-shipping-rates. ](/pricing/samos-shipping-rates) ![Shipping box](https://samos-e.com/build/assets/box-2-DAnn4FuH.svg) --- Keep in mind ------------ Slovenian consumers love a pre-paid solution, such as Mint. Over 63% of transactions are carried out this way. It’s fast and secure and enables them to shop all over the world. The second most popular payment method (with a significantly lower score) belongs to mobiles – they cover 17% of the payment market. Then it’s credit cards (10%) and e-wallets (9%).[6](#ref6) What our experts say -------------------- “Slovenia is a highly developed country, and its citizens have strong purchasing power. There is still room for more e-commerce brands if you can find your niche.” Simon Perkins, Commercial Director, SAMOS. --- To find out more about how SAMOS can help you achieve fast and cost effective deliveries to Slovenia [get in touch today](mailto:info@samos-e.com) --- 1\. 2\. 3\. 4\. 5\. 6\. 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