Slovenia, e-commerce and logistics

Did you know that Slovenia is the richest country of all the Balkans? But what about its e-commerce market? Let’s find out.

Bled castle, Slovenia

Why Slovenia?

Slovenia, a nation with 2.1 million people, belongs to the Balkans region and is a Central European country. It is part of the European Union and the Euro zone. Slovenian is the officially spoken language, with most people speaking English as well.

Conveniently situated between Hungary, Croatia and Austria, with access to the Adriatic Sea, Slovenia is on the route of major European roads. It is a crucial point in Europe’s logistics map.

The economy is continuously growing and provides Slovenes with a good standard of living. You will f ind a highly skilled workforce, advanced IT systems and a well-developed road structure exists there.

When it comes to e-commerce, Slovenes are ranked around 73rd in terms of the size of this market, which means it still has a lot of growth potential.

  • US$967.80 millions1
    Revenue 2024
  • 10.8%
    Revenue change

The e-commerce landscape

Online sales of consumer goods have grown substantially in Slovenia in recent years, as has the use of credit cards for over the counter and online transactions. There are 1.1 million users of e-commerce in the country, which means that user penetration will be 50.8% by the end of this year, and by 2025 it may hit 56.9%.

Approximately 90% of Slovenians aged 10-74, as well as almost all companies with over 10 employees, have broadband internet access. According to recent statistics, more than 54% of Slovenian internet users make monthly web purchases, while the average amount per purchase has doubled.2

By the end of this year, revenue in Slovenian e-commerce is forecasted to hit US$504m. Thanks to an annual growth rate at the level of 6.7%, the market volume may reach US$696m by the end of 2025.

The biggest e-commerce market in Slovenia is Fashion. It generates 30% of the Slovenian e-commerce revenue. Then comes the Toys, Hobby & DIY sector (26%). Followed by Electronics & Media (23%). The last two are Furniture & Appliances (11%) and Food & Personal Care.3

Due to the increase in purchasing power, spending in the recreation sector has also increased.

Opportunities

Although Slovenes tend to prefer local brands rather than unknown, they do still buy from foreign companies. Germany is the country of preference and supplies Slovenia with US$ 5.01 billion in import products. Then it’s Italy with US$4.56 billion and Austria with US$2.67 billion. They are followed by China with US$1.75 billion and US$1.28 billion.4

Top five countries Slovenes import from (in Billion USD)

In billion U.S dollars

Logistics

As mentioned earlier, Slovenia is a key country in European logistics. As a result, the level of infrastructure and quality of services is high.

There are 700km of well-maintained motorways and more than 1,000km of trunk roads. Freight is still developing, but at a relatively high level. The rail links the Adriatic Sea and the landlocked Central European countries.5

Not forgetting Ljubljana International Airport, which is placed 25km from the capital city and handles passengers and cargo. There is also a Maribor Airport, which is mainly used for cargo handling.

You can familiarise yourself with the weights and prices of sending a package to Slovenia using our helpful shipping rates chart: https://samos-e.com/pricing/samos-shipping-rates.

Keep in mind

Slovenian consumers love a pre-paid solution, such as Mint. Over 63% of transactions are carried out this way. It’s fast and secure and enables them to shop all over the world.

The second most popular payment method (with a significantly lower score) belongs to mobiles – they cover 17% of the payment market. Then it’s credit cards (10%) and e-wallets (9%).6

What our experts say

“Slovenia is a highly developed country, and its citizens have strong purchasing power. There is still room for more e-commerce brands if you can find your niche.”

Simon Perkins, Commercial Director, SAMOS.

To find out more about how SAMOS can help you achieve fast and cost effective deliveries to Slovenia get in touch today

1. https://www.statista.com/outlook/emo/ecommerce/slovenia

2. https://www.trade.gov/country-commercial-guides/slovenia-ecommerce

3. https://ecommercegermany.com/blog/european-ecommerce-overview-slovenia

4. https://ecommercegermany.com/blog/european-ecommerce-overview-slovenia

5. https://ecommercegermany.com/blog/european-ecommerce-overview-slovenia

6. https://ecommercegermany.com/blog/european-ecommerce-overview-slovenia