Denmark, e-commerce and logistics
E-commerce continues to be a growing market in Denmark, so you may be wondering how easy and cheap it is to send your parcels there. Here’s everything you need to know about e-trade and shipping to places like Copenhagen, Aarhus, Odense, Aalborg and more.
Why ship to Denmark?
The Danish e-commerce market is one of the more established markets in Europe. Danes are frequent users of both mobile phones and computers, which is exhibited in their interest in e-commerce.
Revenue in the e-commerce market in Denmark is projected to reach US$8.91bn in 2025. It is expected to show an annual growth rate (CAGR 2025-2029) of 8.20%, resulting in a projected market volume of US$12.21bn by 2029. This growth reflects the increasing popularity of online shopping, with many consumers now choosing to purchase most of their goods and services digitally.1
The e-commerce landscape
The maturity of the Danish online shopping market is reflected in the way that the Danes choose to shop. Many companies offer click-and-collect, enabling customers to pick a product online and later pick it up in store. Live digital shopping and video shopping are also becoming more common in Denmark. As much as 27% of Denmark’s pensioners have tried the option of picking up their e commerce parcel in store. 4
In 2024, most online orders were placed to buy products in the category: clothes and footwear. This is according to PostNord’s report in 2024, which was based on a survey. Based on revenue, the Hobby & Leisure category accounts for 25.4% of the total ecommerce revenue in Denmark. Electronics comes in second place, with 20.9%. It is followed by Fashion, with 18.2%, Furniture & Homeware with 11.6%, Care Products with 9.3%, DIY with 9% and Grocery with 5.6%.
Opportunities
According to Statista, around four out of ten shoppers in Denmark bought online from sellers from other EU countries. A report from PostNord in 2024, however, said that 54% of 1,000 respondents in the country shopped online abroad at least once a month. Shopping cross-border is generally most common among 18 to 29 year olds. As many as 72% of them shop abroad monthly. 6
Most popular products bought online in Denmark
Most commonly bought products online
Based on your last e-commerce purchase - what kind of product did you buy?
In 2023, approximately 30% of Danish consumers made their last online cross-border purchase from China.7
Logistics
All goods being imported from a foreign country into Denmark need to be declared to the Danish Customs Agency (Toldstyrelsen). It is this customs agency that applies necessary duties for all goods and services.
Denmark is a member of the EU, so goods arriving at the country from the UK will be subject to the same customs rules and requirements as any other EU member state.
You can familiarise yourself with the weights and prices of sending a package to Denmark using our helpful shipping rates chart .
Keep in mind
As of July 1, 2021, changes were introduced to the way that VAT is charged on online sales, whether consumers buy from traders within or outside the European Union. Prior to these changes, goods imported into the European Union valued at less than 22 euro by non-EU companies were exempt from VAT. This exemption has now been lifted so that VAT is charged on all goods entering the European Union – just like for goods sold by EU businesses.
What our experts say
“Online shopping is common practice in Denmark, with the right approach, you could establish your own market share.”
Ben Bagnulo, CEO, SAMOS.
To find out more about how SAMOS can help you achieve fast and cheap deliveries to Denmark get in touch today. get in touch today
1. https://www.statista.com/topics/8837/e-commerce-in-denmark/#topicOverview
2. https://ecommercenews.eu/ecommerce-in-europe/ecommerce-in-denmark/
3. https://ecommercenews.eu/ecommerce-in-europe/ecommerce-in-denmark/
4. https://www.trade.gov/country-commercial-guides/denmark-ecommerce
5. https://www.trade.gov/country-commercial-guides/denmark-ecommerce
6. https://www.statista.com/topics/8837/e-commerce-in-denmark/#topicOverview
7. https://www.statista.com/topics/8837/e-commerce-in-denmark/#topicOverview