Austria, e-commerce and logistics

Send a parcel to Austria fast.

Situated in central Europe, Austria is part of the DACH region, which also consists of Switzerland and Germany. It has eight neighbouring countries, which is reflected in its diverse population and inclination towards cross- border shopping. Independently, Austria ranks as the 287th largest market for e-commerce across the world, according to ECDBeCommerce DB GmbH.

Image of St. Charles’s Church in Vienna

Why ship to Austria?

Austria is recognised for its robust economy, with a GDP of $534.319,71 billion in 2025 1 , projected market volume to increase by US$13,833.1 million by 2029 (13.8% CAGR). 91.7 billion U.S. dollars (2).(+16.95 percent) between 2024 and 2029. 2 With a high internet penetration rate and a growing number of online shoppers, the market is well-primed for digital retail. 3

  • 9.1 million people
    population
  • 95.7%
    of population using the internet

(https://datareportal.com/reports/digital-2024- austria)

The e-commerce landscape

As with many other European countries, Austria’s e- commerce saw a major boom during the Covid-19 pandemic, when Austrian consumers were limited to shopping in person only at supermarkets and pharmacies.

The upward trend was reported to have dipped during the years post pandemic, with one e-commerce study published by the Austrian Retail Association, Handelsverband Österreich, reporting a 3% decrease in spend between May 2022 and April 2023. 4 Austria has been in recession since 2023, due to falling investment and high inflation. Despite this, is still considered to have one of the most stable economies in Europe and the economy is projected to recover gradually.

At the same time, the share of online shoppers in Austria has steadily increased, and the volume of online spending is also growing. Factors contributing to this trend include technological advancements, the convenience of online shopping, and the increasing number of retailers with online stores.

Opportunities

International trade thrives in Austria with major international e-commerce companies selling into Austria from their headquarters or hubs in larger nearby European markets. Amazon.de heads the list of top 10 Austrian e- commerce players in Austria. Other leading e-commerce companies are the German fashion platform Zalando.at, Ikea, apple.com and the German consumer electronics platform mediamarkt.at.

In 2025, Fashion is the largest market and accounts for 21.9% of the Austrian e-commerce revenue. It is followed by Electronics with 20.9%, Hobby & Leisure with 19.9%, Furniture & Homeware with 13.5%, DIY with 9.8%, Care Products with 8.6%, and Grocery with the remaining 5.5%. 5

Top online stores in Austria in 2023, by e-commerce net sales (in million U.S dollars)

E-commerce revenue in million U.S dollars

Logistics

Austria’s transportation infrastructure is sophisticated and allows for ease of delivery including in rural regions where one-third of the population lives. Major international logistics firms such as Gebrueder Weiss GmbH, LKW Walter Internationale Transport organisation AG and Cargo- Partner Group Holding AG have their headquarters in Austria.7

You can familiarise yourself with the weights and prices of sending a package to Austria using our helpful shipping rates chart

Keep in mind

All goods entering the EU are now subject to VAT, which eliminates the previous VAT exemption for low-value goods. The EC rules established an “Import One Stop Shop” (IOSS), where e-commerce vendors can streamline their VAT payment obligations for their sales throughout the EU. It allows easy VAT registration in EU and ensures that the correct amount of VAT will be paid to the Member State based on sales location. However, if you do not have an IOSS, SAMOS can still help you ship efficiently.

What our experts say:

“Austria offers ample opportunities for businesses to tap into a broad and varied customer base.”

Simon Perkins, Commercial Director, SAMOS

To find out more about how SAMOS can help you achieve fast and cost- effective deliveries to Austria get in touch today

1. https://ecommercedb.com/markets/at/all

2. https://www.imf.org/external/datamapper/profile/AUT

3. https://ecommercedb.com/markets/at/all

4. https://ecommercedb.com/markets/at/all

5. https://www.trade.gov/country-commercial-guides/austria-ecommerce

7. https://www.trade.gov/country-commercial-guides/austria-ecommerce