E-commerce and social media in Russia

We’ve done our research, and we believe that the $14 billion Russian e-commerce market is going to continue its rapid growth for years to come. With a population of nearly 150 million people and limited e-commerce competition - particularly for premium services - it’s got great potential. Over 60 million Russians use a smartphone every day, providing a huge marketing audience - but there are a host of novel social platforms to you’ll need to use to reach them. Discover more of the details in our free guides to e-commerce and social media in Russia.

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  • 29%

    of Russian consumers prefer Visa over other methods
  • 62 M

    e-shoppers
  • 55.55%

    used smartphones
  • 105 M

    online
  • 114 M

    people