An e-commerce market with lots of potential. Here’s\n everything you need to know about selling and shipping\n to Greece.
\n\n With great history, culture and beaches, Greece is consistently a\n popular tourist destination for holidaymakers around the world.\n Situated in the Southeast of Europe, it borders four countries:\n Albania, North Macedonia, Bulgaria and Turkey.\n
\n\n In recent years, Greece has recovered from both financial crisis and\n the pandemic quite dramatically, with a 5.9% growth rate in 2022.\n Even more impressively, Greece’s real GDP is forecast by the\n European Commission to grow by 4.3% by 2024, outpacing many of\n its European counterparts.\n
\n\n This growth has largely been driven by a series of reforms\n implemented by the Mitsotakis administration to cut red tape,\n attract investment, boost innovation and entrepreneurship, and\n digitise government services. Greece’s debt-to-GDP ratio decreased\n by over 20 percentage points in 2022, one of the largest declines\n worldwide.1\n
\n\n\n E-commerce in Greece has grown considerably in recent\n years. The pandemic crisis accelerated the country’s much\n needed digital transformation, driving internet shopping to\n match new consumption habits.\n
\n\n According to The Hellenic Statistical Authority (ELSTAT),\n total e-commerce turnover in Greece skyrocketed between\n 2017-2022 from $5.5 billion to $22.55 billion. Today, Greece\n is the 32nd largest market for e-commerce with a predicted\n revenue of over US$ 9 million in 2024, placing it ahead of\n Chile.4\n 4\n
\n\n According to ECDB, Greece’s e-commerce market is made\n up of seven popular markets. Hobby & Leisure is the largest\n market and accounts for 26.9% of the Greek e-commerce\n revenue. It is followed by Electronics (20.5%), Fashion\n (16.8%), Furniture & Homeware (11.7%), Care Products (9.5%),\n DIY (8.9%), and Grocery (5.6%).\n 5\n
\n\n As the high year-on-year increase in shopping online\n continues, Greek consumers are increasingly participating in\n cross-border online shopping. Popular overseas destinations\n include other European Union countries, the United States,\n and China.\n
\n\n As a result, many Greek retailers have expanded their online\n presence to offer international shipping. Several major e\n commerce platforms operate in Greece, including both local\n and international players. Some popular platforms include\n Skroutz.gr, Public.gr, shein.com and zara.com. Additionally,\n global giants like Amazon and eBay are also available to\n Greek consumers.6\n
\n\n Due to nearly 80% of Greece being mountainous, logistics\n in this country meets many challenges. With over 6,000\n island – 227 of which are inhabited – sea transport is\n crucial.\n
\n\n The main points in the Greece logistic map are\n Thessaloniki, Igoumenitsa, Patra, Athens, Piraeus, and\n Crete. These areas operate companies that provide\n services such as logistics and supply chains, logistics\n management, 3rd party logistics services, freight\n forwarding, packaging, warehousing, storage and\n distribution, corporate logistics and pallet trucks.7\n
\n\n You can familiarise yourself with the weights and prices of\n sending a package to Greece using our helpful\n shipping\n rates chart\n \n .\n
\n\n To ensure a seamless buying experience and reliable\n delivery times for Greek buyers, we recommend\n calculating local taxes and duties up front. This involves\n assigning relevant HS codes to all your products and then\n using those to calculate the taxes and duties that need to\n be applied to a specific product. For more help providing\n a transparent shipping service to Greece, get in touch\n with SAMOS.\n
\n“Greece still has significant room to grow in its\n digitisation journey making it an e-commerce market\n with much potential”
\nBen Bagnulo, CEO, SAMOS.
\n\n To find out more about how SAMOS can help you achieve fast and cost effective deliveries to\n Greece get in touch\n today\n
\n1. https://www.trade.gov/country-commercial-guides/greece-market-overview \n
\n2. https://www.statista.com/outlook/emo/ecommerce/greece\n
\n3. https://www.trade.gov/country-commercial-guides/greece-ecommerce\n
\n4. https://ecommercedb.com/markets/gr/all\n
\n5. https://ecommercedb.com/markets/gr/all\n
\n6. https://www.trade.gov/country-commercial-guides/greece-ecommerce\n
\n7. https://ecommercegermany.com/blog/european-ecommerce-overview-greece\n
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